You could take that at face value, but I think there’s more that meets the ear here. You can listen to them at your own pace, in your own place and on your own timeline. You’ll often see that their appeal lies in their convenience. When you google “why are podcasts popular?” For the final answer, we have to explore one more aspect of them. This clue gets us closer to understanding the popularity of podcasts, but Stories self-tailored for us by our own experiences and beliefs.īut there are other audio-only formats available. It’s a process that makes the stories a little more personal for us, a little more intimate these are Works by retrieving and synthesizing memories and experiences when prompted by a stimulus. It opens the door to our theater of the mind, allowing us to fill in the sensory gaps needed to bring the story alive.Īs I mentioned in last week’s post, the brain When you think of how our brain interprets messages, an audio-based one seems to thread the needle between the effort of imagination and the joy ofįocused relaxation. So, beyond a compelling story, what else is it about podcasts that make them so addictive? Still, there are many, many ways to tell a murder mystery. These podcasts have become very good at creating a curiosity gap that itches to be closed. That has been the most popular are the true crime series. And we are innately connected to the power of a good story. To the popularity of podcasts is that many of them (certainly the most popular ones) focus on storytelling. So why did podcasting, a medium with relatively few technical bells and whistles, suddenly become so hot? This year, podcasting will become a $1 billion industry and over 50% Both producers and audiences found their groove the content became moreĬompelling, and more people started listening. Suddenly, something gelled in the medium, and the audiences started to grow.
Years, podcasts were generally just another delivery option for existing content.īut in 2014, “This American Life” launched season one of its true-crime “Serial”
This content found a new home in 2001 when Apple introduced the iPod. Internet in 2000 opened up the concept of the digital delivery of an audio file to the average listener. The idea of bite-sized broadcasts goes back to the 1980s and ‘90s, but the advent of the Podcasts haveīeen around forever, at least in Internet terms. What's also perplexing about the recent popularity of podcasts is that they’re nothing new. As a creator, I am very intrigued by the format of a podcast. I even wrote a few radio plays in my 20s. At theīeginning of my career, I was a radio copywriter. But maybe it’s because we’ve already made our choice, and we’re fine with listening to old-fashioned radio. Many of us listen to public radio, so the format of a podcast should be a logicalĮxtension of that. Again, according to eMarketer, less than one-fifth of adults in the U.S. Popularity of podcasts declines with age. adults ages 18 to 34 will listen to podcasts. podcast listeners will increase by over 10% this year, to a total of 117.8 million. According to eMarketer, the number of monthly U.S.
Everybody I know is listening to podcasts.
0 kommentar(er)
